{"id":1080,"date":"2024-06-15T10:44:48","date_gmt":"2024-06-15T07:44:48","guid":{"rendered":"https:\/\/factcheck.lt\/?p=1080"},"modified":"2024-06-16T19:36:46","modified_gmt":"2024-06-16T16:36:46","slug":"analysis_using_belarus_hashtag_on_tiktok","status":"publish","type":"post","link":"https:\/\/factcheck.lt\/eng\/news\/analysis_using_belarus_hashtag_on_tiktok\/","title":{"rendered":"Analysis of the Use of Hashtag #\u0431\u0435\u043b\u0430\u0440\u0443\u0441\u044c on TikTok","raw":"Analysis of the Use of Hashtag #\u0431\u0435\u043b\u0430\u0440\u0443\u0441\u044c on TikTok"},"content":{"rendered":"<p>The hashtag <strong>#\u0431\u0435\u043b\u0430\u0440\u0443\u0441\u044c<\/strong> on TikTok is one of the most frequently used. This is confirmed by the growing number of videos using it. The research aimed to determine how much disinformation can be found with this hashtag.<\/p>\n<p>Which toxic channels use it, what content has the most views, and how many channels use it?<\/p>\n<hr \/>\n<p>The publication is based on a dataset collected from March 1 to June 14, 2024. The dataset included over 45,000 posts. The number of accounts in the closed listing that used this hashtag was 3,923.<\/p>\n<p><strong>General Information on the Use of the Studied Hashtag<\/strong><\/p>\n<p>Growth in the number of posts using the hashtag and views over the past 90 days:<\/p>\n<p><span itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\"><img itemprop=\"url image\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1089\" src=\"https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_Belarus_Hashtag_Overview.png\" alt=\"\" width=\"491\" height=\"359\"  srcset=\"https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_Belarus_Hashtag_Overview.png 1003w, https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_Belarus_Hashtag_Overview-300x220.png 300w, https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_Belarus_Hashtag_Overview-768x563.png 768w, https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_Belarus_Hashtag_Overview-546x400.png 546w\" sizes=\"(max-width: 491px) 100vw, 491px\" \/><meta itemprop=\"width\" content=\"491\"><meta itemprop=\"height\" content=\"359\"><\/span><\/p>\n<p>Estimated number of views from different countries:<\/p>\n<p><span itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\"><img itemprop=\"url image\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1091\" src=\"https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_Belarus_Hashtag_Country.png\" alt=\"\" width=\"510\" height=\"385\"  srcset=\"https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_Belarus_Hashtag_Country.png 510w, https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_Belarus_Hashtag_Country-300x226.png 300w\" sizes=\"(max-width: 510px) 100vw, 510px\" \/><meta itemprop=\"width\" content=\"510\"><meta itemprop=\"height\" content=\"385\"><\/span><\/p>\n<p>Videos that gathered the most views during this period:<\/p>\n<p><span itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\"><img itemprop=\"url image\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-1093\" src=\"https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_Belarus_Hashtag_MostViewed-1024x785.png\" alt=\"\" width=\"730\" height=\"560\"  srcset=\"https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_Belarus_Hashtag_MostViewed-1024x785.png 1024w, https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_Belarus_Hashtag_MostViewed-300x230.png 300w, https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_Belarus_Hashtag_MostViewed-768x588.png 768w, https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_Belarus_Hashtag_MostViewed-522x400.png 522w, https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_Belarus_Hashtag_MostViewed.png 1219w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><meta itemprop=\"width\" content=\"730\"><meta itemprop=\"height\" content=\"560\"><\/span><\/p>\n<p>As we can see, the videos with the most views are primarily entertainment content.<\/p>\n<p><strong>TikTok Media Consumption in Belarus<\/strong><br \/>\nBased on the media consumption study of the Belarusian internet audience conducted in September-October 2023 by the Digital Skills Coalition and the Belarusian National Platform, TikTok is the most popular social network among the Belarusian internet audience in the country:<\/p>\n<p><span itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\"><img itemprop=\"url image\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-1085\" src=\"https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/social_networks_oct2023-1024x573.png\" alt=\"\" width=\"730\" height=\"408\"  srcset=\"https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/social_networks_oct2023-1024x573.png 1024w, https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/social_networks_oct2023-300x168.png 300w, https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/social_networks_oct2023-768x430.png 768w, https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/social_networks_oct2023-714x400.png 714w, https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/social_networks_oct2023.png 1218w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><meta itemprop=\"width\" content=\"730\"><meta itemprop=\"height\" content=\"408\"><\/span><\/p>\n<p>There is a slight difference in TikTok media consumption in Belarus between male and female audiences: women &#8211; 46.3%, men &#8211; 50.4%. It is also worth noting that Instagram remains the most popular network for obtaining news and other information among the female internet audience in the country.<\/p>\n<p>TikTok usage distribution by age shows a significant difference:<\/p>\n<ul>\n<li>18-24 years old &#8211; 60%<\/li>\n<li>25-34 years old &#8211; 57.8%<\/li>\n<li>35-44 years old &#8211; 42%<\/li>\n<li>45-54 years old &#8211; 30.7%<\/li>\n<li>Over 54 years old &#8211; 23.2%<\/li>\n<\/ul>\n<p>Thus, there is a clear correlation between the use of TikTok as a source of news and other information and age.<\/p>\n<p>It is important to analyze trust in news sources:<\/p>\n<p><span itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\"><img itemprop=\"url image\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-1100\" src=\"https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_Trust-1024x559.png\" alt=\"\" width=\"730\" height=\"399\"  srcset=\"https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_Trust-1024x559.png 1024w, https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_Trust-300x164.png 300w, https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_Trust-768x419.png 768w, https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_Trust-733x400.png 733w, https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_Trust.png 1221w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><meta itemprop=\"width\" content=\"730\"><meta itemprop=\"height\" content=\"399\"><\/span><\/p>\n<p>As seen from the graph, TikTok users have the most trust in YouTube and social networks, compared to all Belarusian respondents in the country. It is noteworthy that 26% of the national sample do not trust any sources of information or find it difficult to answer.<\/p>\n<p>Given the trust in YouTube among the Belarusian TikTok audience, it is important to compare what content is most popular on the video hosting platform among all Belarusian internet users:<\/p>\n<p><span itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\"><img itemprop=\"url image\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-1106\" src=\"https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_YouTube-1024x601.png\" alt=\"\" width=\"730\" height=\"428\"  srcset=\"https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_YouTube-1024x601.png 1024w, https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_YouTube-300x176.png 300w, https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_YouTube-768x451.png 768w, https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_YouTube-682x400.png 682w, https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_YouTube.png 1147w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><meta itemprop=\"width\" content=\"730\"><meta itemprop=\"height\" content=\"428\"><\/span><\/p>\n<p>A simple analysis shows that Belarusian TikTok users prefer to watch movies, series, comedies, music, and talk shows compared to all respondents in the country.<\/p>\n<p>Additionally, let&#8217;s take from the media consumption study the answers to the question &#8220;Based on your experience, where do you most often encounter fake\/false news?&#8221;<\/p>\n<p><span itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\"><img itemprop=\"url image\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-1118\" src=\"https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_Disinformation-1024x584.png\" alt=\"\" width=\"730\" height=\"416\"  srcset=\"https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_Disinformation-1024x584.png 1024w, https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_Disinformation-300x171.png 300w, https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_Disinformation-768x438.png 768w, https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_Disinformation-701x400.png 701w, https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_Disinformation.png 1164w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><meta itemprop=\"width\" content=\"730\"><meta itemprop=\"height\" content=\"416\"><\/span><\/p>\n<p>It is clear that TikTok users are more likely to expect encountering fake\/false news on social networks than all Belarusian respondents in the country. Surprisingly, they do not expect to encounter fakes on television and in the print press.<\/p>\n<p><strong>Use of Hashtag #\u0411\u0435\u043b\u0430\u0440\u0443\u0441\u044c<\/strong><\/p>\n<p>Daily distribution of all channels by the number of videos with the hashtag and the number of views:<br \/>\n<span itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\"><img itemprop=\"url image\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1112\" src=\"https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_HashTag_Daily-1024x424.png\" alt=\"\" width=\"839\" height=\"347\"  srcset=\"https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_HashTag_Daily-1024x424.png 1024w, https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_HashTag_Daily-300x124.png 300w, https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_HashTag_Daily-768x318.png 768w, https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_HashTag_Daily-1536x635.png 1536w, https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_HashTag_Daily-870x360.png 870w, https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_HashTag_Daily.png 1552w\" sizes=\"(max-width: 839px) 100vw, 839px\" \/><meta itemprop=\"width\" content=\"839\"><meta itemprop=\"height\" content=\"347\"><\/span><br \/>\nThe most videos with <strong>#\u0431\u0435\u043b\u0430\u0440\u0443\u0441\u044c<\/strong> were posted on May 9 &#8211; 674 posts, and the highest number of views was on March 2, 2024, with over 38 million.<\/p>\n<p>From March 1 to June 14, 2024, the hashtag <strong>#\u0431\u0435\u043b\u0430\u0440\u0443\u0441\u044c<\/strong> was used 45,140 times.<br \/>\nA total of 100 accounts that gathered 60.7% of the total views of 1,602,094,253 were categorized:<\/p>\n<ul>\n<li>Disinformation channels &#8211; 6. Number of views &#8211; 61,970,725;<\/li>\n<li>Belarusian state media and accounts spreading pro-government agenda &#8211; 22. Number of views &#8211; 223,859,649;<\/li>\n<li>Actors with a positive socio-political agenda &#8211; 23. Number of views &#8211; 300,082,641;<\/li>\n<li>Neutral channels &#8211; 49.<\/li>\n<\/ul>\n<p>Fifty TikTok accounts sorted by the number of views of videos with the hashtag <strong>#\u0431\u0435\u043b\u0430\u0440\u0443\u0441\u044c<\/strong> from March 1 to June 14, 2024:<\/p>\n<p><span itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\"><img itemprop=\"url image\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1125\" src=\"https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_50.png\" alt=\"\" width=\"487\" height=\"850\"  srcset=\"https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_50.png 487w, https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_50-172x300.png 172w, https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_50-229x400.png 229w\" sizes=\"(max-width: 487px) 100vw, 487px\" \/><meta itemprop=\"width\" content=\"487\"><meta itemprop=\"height\" content=\"850\"><\/span><\/p>\n<p>The number of views of videos with the hashtag <strong>#\u0431\u0435\u043b\u0430\u0440\u0443\u0441\u044c<\/strong> among the top 100 channels shows a parity between actors with a positive agenda and disinformation\/pro-government ones.<\/p>\n<p><span itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\"><img itemprop=\"url image\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1114\" src=\"https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/first_news_.png\" alt=\"\" width=\"193\" height=\"82\"  srcset=\"https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/first_news_.png 315w, https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/first_news_-300x127.png 300w\" sizes=\"(max-width: 193px) 100vw, 193px\" \/><meta itemprop=\"width\" content=\"193\"><meta itemprop=\"height\" content=\"82\"><\/span><\/p>\n<p>The channel with the most views during the study period: @first_news_ with 53,775,901 views from 475 posts. The channel has only 44% of its 155 thousand followers from Belarus.<\/p>\n<p>Interestingly, of the 45,140 posts with the hashtag <strong>#\u0431\u0435\u043b\u0430\u0440\u0443\u0441\u044c<\/strong>, 5,089 posts also had the hashtag <strong>#\u043b\u0443\u043a\u0430\u0448\u0435\u043d\u043a\u043e<\/strong>.<\/p>\n<p><strong>Conclusions:<\/strong><\/p>\n<p>The amount of disinformation in TikTok is substantial, impacting the information landscape for the Belarusian internet audience. Since TikTok&#8217;s audience in Belarus is relatively young, misleading and false information poses a significant threat to the country&#8217;s information security.<\/p>\n<p>Data from social media monitoring platforms are confirmed by quantitative research on media trust and where Belarusian internet users encounter fake\/false news.<\/p>\n<p>Belarusian state media are increasingly present on TikTok, with the ability to produce videos freely within the country and cover all public events. Pro-government content creators have fixed salaries and a regular work schedule with social benefits.<\/p>\n<p>Based on media consumption data, it is possible to predict which content might be effective for actors with a positive agenda.<\/p>\n<p>To combat disinformation, there needs to be more content that debunks false information and educates the Belarusian TikTok audience.<\/p>\n","protected":false,"raw":"The hashtag <strong>#\u0431\u0435\u043b\u0430\u0440\u0443\u0441\u044c<\/strong> on TikTok is one of the most frequently used. This is confirmed by the growing number of videos using it. The research aimed to determine how much disinformation can be found with this hashtag.\n\nWhich toxic channels use it, what content has the most views, and how many channels use it?\n\n<hr \/>\n\nThe publication is based on a dataset collected from March 1 to June 14, 2024. The dataset included over 45,000 posts. The number of accounts in the closed listing that used this hashtag was 3,923.\n\n<strong>General Information on the Use of the Studied Hashtag<\/strong>\n\nGrowth in the number of posts using the hashtag and views over the past 90 days:\n\n<img class=\"alignnone wp-image-1089\" src=\"https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_Belarus_Hashtag_Overview.png\" alt=\"\" width=\"491\" height=\"359\" \/>\n\nEstimated number of views from different countries:\n\n<img class=\"alignnone size-full wp-image-1091\" src=\"https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_Belarus_Hashtag_Country.png\" alt=\"\" width=\"510\" height=\"385\" \/>\n\nVideos that gathered the most views during this period:\n\n<img class=\"alignnone size-large wp-image-1093\" src=\"https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_Belarus_Hashtag_MostViewed-1024x785.png\" alt=\"\" width=\"730\" height=\"560\" \/>\n\nAs we can see, the videos with the most views are primarily entertainment content.\n\n<strong>TikTok Media Consumption in Belarus<\/strong>\nBased on the media consumption study of the Belarusian internet audience conducted in September-October 2023 by the Digital Skills Coalition and the Belarusian National Platform, TikTok is the most popular social network among the Belarusian internet audience in the country:\n\n<img class=\"alignnone size-large wp-image-1085\" src=\"https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/social_networks_oct2023-1024x573.png\" alt=\"\" width=\"730\" height=\"408\" \/>\n\nThere is a slight difference in TikTok media consumption in Belarus between male and female audiences: women - 46.3%, men - 50.4%. It is also worth noting that Instagram remains the most popular network for obtaining news and other information among the female internet audience in the country.\n\nTikTok usage distribution by age shows a significant difference:\n<ul>\n \t<li>18-24 years old - 60%<\/li>\n \t<li>25-34 years old - 57.8%<\/li>\n \t<li>35-44 years old - 42%<\/li>\n \t<li>45-54 years old - 30.7%<\/li>\n \t<li>Over 54 years old - 23.2%<\/li>\n<\/ul>\nThus, there is a clear correlation between the use of TikTok as a source of news and other information and age.\n\nIt is important to analyze trust in news sources:\n\n<img class=\"alignnone size-large wp-image-1100\" src=\"https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_Trust-1024x559.png\" alt=\"\" width=\"730\" height=\"399\" \/>\n\nAs seen from the graph, TikTok users have the most trust in YouTube and social networks, compared to all Belarusian respondents in the country. It is noteworthy that 26% of the national sample do not trust any sources of information or find it difficult to answer.\n\nGiven the trust in YouTube among the Belarusian TikTok audience, it is important to compare what content is most popular on the video hosting platform among all Belarusian internet users:\n\n<img class=\"alignnone size-large wp-image-1106\" src=\"https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_YouTube-1024x601.png\" alt=\"\" width=\"730\" height=\"428\" \/>\n\nA simple analysis shows that Belarusian TikTok users prefer to watch movies, series, comedies, music, and talk shows compared to all respondents in the country.\n\nAdditionally, let's take from the media consumption study the answers to the question \"Based on your experience, where do you most often encounter fake\/false news?\"\n\n<img class=\"alignnone size-large wp-image-1118\" src=\"https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_Disinformation-1024x584.png\" alt=\"\" width=\"730\" height=\"416\" \/>\n\nIt is clear that TikTok users are more likely to expect encountering fake\/false news on social networks than all Belarusian respondents in the country. Surprisingly, they do not expect to encounter fakes on television and in the print press.\n\n<strong>Use of Hashtag #\u0411\u0435\u043b\u0430\u0440\u0443\u0441\u044c<\/strong>\n\nDaily distribution of all channels by the number of videos with the hashtag and the number of views:\n<img class=\"alignnone wp-image-1112\" src=\"https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_HashTag_Daily-1024x424.png\" alt=\"\" width=\"839\" height=\"347\" \/>\nThe most videos with <strong>#\u0431\u0435\u043b\u0430\u0440\u0443\u0441\u044c<\/strong> were posted on May 9 - 674 posts, and the highest number of views was on March 2, 2024, with over 38 million.\n\nFrom March 1 to June 14, 2024, the hashtag <strong>#\u0431\u0435\u043b\u0430\u0440\u0443\u0441\u044c<\/strong> was used 45,140 times.\nA total of 100 accounts that gathered 60.7% of the total views of 1,602,094,253 were categorized:\n<ul>\n \t<li>Disinformation channels - 6. Number of views - 61,970,725;<\/li>\n \t<li>Belarusian state media and accounts spreading pro-government agenda - 22. Number of views - 223,859,649;<\/li>\n \t<li>Actors with a positive socio-political agenda - 23. Number of views - 300,082,641;<\/li>\n \t<li>Neutral channels - 49.<\/li>\n<\/ul>\nFifty TikTok accounts sorted by the number of views of videos with the hashtag <strong>#\u0431\u0435\u043b\u0430\u0440\u0443\u0441\u044c<\/strong> from March 1 to June 14, 2024:\n\n<img class=\"alignnone size-full wp-image-1125\" src=\"https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_50.png\" alt=\"\" width=\"487\" height=\"850\" \/>\n\nThe number of views of videos with the hashtag <strong>#\u0431\u0435\u043b\u0430\u0440\u0443\u0441\u044c<\/strong> among the top 100 channels shows a parity between actors with a positive agenda and disinformation\/pro-government ones.\n\n<img class=\"alignnone wp-image-1114\" src=\"https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/first_news_.png\" alt=\"\" width=\"193\" height=\"82\" \/>\n\nThe channel with the most views during the study period: @first_news_ with 53,775,901 views from 475 posts. The channel has only 44% of its 155 thousand followers from Belarus.\n\nInterestingly, of the 45,140 posts with the hashtag <strong>#\u0431\u0435\u043b\u0430\u0440\u0443\u0441\u044c<\/strong>, 5,089 posts also had the hashtag <strong>#\u043b\u0443\u043a\u0430\u0448\u0435\u043d\u043a\u043e<\/strong>.\n\n<strong>Conclusions:<\/strong>\n\nThe amount of disinformation in TikTok is substantial, impacting the information landscape for the Belarusian internet audience. Since TikTok's audience in Belarus is relatively young, misleading and false information poses a significant threat to the country's information security.\n\nData from social media monitoring platforms are confirmed by quantitative research on media trust and where Belarusian internet users encounter fake\/false news.\n\nBelarusian state media are increasingly present on TikTok, with the ability to produce videos freely within the country and cover all public events. Pro-government content creators have fixed salaries and a regular work schedule with social benefits.\n\nBased on media consumption data, it is possible to predict which content might be effective for actors with a positive agenda.\n\nTo combat disinformation, there needs to be more content that debunks false information and educates the Belarusian TikTok audience."},"excerpt":{"rendered":"","protected":false,"raw":""},"author":1,"featured_media":1081,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ru_post_content":"<h2>\u0410\u043d\u0430\u043b\u0438\u0437 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u0445\u044d\u0448\u0442\u0435\u0433\u0430 <strong>#\u0431\u0435\u043b\u0430\u0440\u0443\u0441\u044c<\/strong> \u0432 TikTok<\/h2>\n\u0425\u044d\u0448\u0442\u0435\u0433 <strong>#\u0431\u0435\u043b\u0430\u0440\u0443\u0441\u044c<\/strong> \u0432 TikTok \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f 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\u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0438 \u0438\u0441\u0441\u043b\u0435\u0434\u0443\u0435\u043c\u043e\u0433\u043e \u0445\u044d\u0448\u0442\u0435\u0433\u0430<\/strong>\n\n\u0420\u043e\u0441\u0442 \u0447\u0438\u0441\u043b\u0430 \u043f\u043e\u0441\u0442\u043e\u0432 \u0441 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435\u043c \u0445\u044d\u0448\u0442\u0435\u0433\u0430 \u0438 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u043e\u0432 \u0437\u0430 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0435 90 \u0434\u043d\u0435\u0439:\n\n<img class=\"alignnone wp-image-1089\" src=\"https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_Belarus_Hashtag_Overview.png\" alt=\"\" width=\"491\" height=\"359\" \/>\n\n\u041e\u0446\u0435\u043d\u043e\u0447\u043d\u043e\u0435 \u0447\u0438\u0441\u043b\u043e \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u043e\u0432 \u0438\u0437 \u0440\u0430\u0437\u043d\u044b\u0445 \u0441\u0442\u0440\u0430\u043d:\n\n<img class=\"alignnone size-full wp-image-1091\" src=\"https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_Belarus_Hashtag_Country.png\" alt=\"\" width=\"510\" height=\"385\" \/>\n\n\u0412\u0438\u0434\u0435\u043e, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0441\u043e\u0431\u0440\u0430\u043b\u0438 \u0431\u043e\u043b\u044c\u0448\u0435 \u0432\u0441\u0435\u0433\u043e \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u043e\u0432 \u0437\u0430 \u044d\u0442\u043e\u0442 \u043f\u0435\u0440\u0438\u043e\u0434:\n\n<img class=\"alignnone size-large wp-image-1093\" src=\"https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_Belarus_Hashtag_MostViewed-1024x785.png\" alt=\"\" width=\"730\" height=\"560\" \/>\n\n\u041a\u0430\u043a \u0432\u0438\u0434\u043d\u043e, \u0432\u0438\u0434\u0435\u043e \u0441 \u043d\u0430\u0438\u0431\u043e\u043b\u044c\u0448\u0438\u043c 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\u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438, \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u043d\u043e\u0433\u043e \u0432 \u0441\u0435\u043d\u0442\u044f\u0431\u0440\u0435-\u043e\u043a\u0442\u044f\u0431\u0440\u0435 2023 \u0433\u043e\u0434\u0430 \u043f\u043e \u0438\u043d\u0438\u0446\u0438\u0430\u0442\u0438\u0432\u0435 \u041a\u043e\u0430\u043b\u0438\u0446\u0438\u0438 \u043f\u043e \u0446\u0438\u0444\u0440\u043e\u0432\u044b\u043c \u043d\u0430\u0432\u044b\u043a\u0430\u043c \u0438 \u0411\u0435\u043b\u043e\u0440\u0443\u0441\u0441\u043a\u043e\u0439 \u043d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0439 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u043e\u0439, TikTok \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0441\u0430\u043c\u043e\u0439 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u043e\u0439 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0439 \u0441\u0435\u0442\u044c\u044e \u0441\u0440\u0435\u0434\u0438 \u0431\u0435\u043b\u043e\u0440\u0443\u0441\u0441\u043a\u043e\u0439 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0432 \u0441\u0442\u0440\u0430\u043d\u0435:\n\n<img class=\"alignnone size-large wp-image-1085\" src=\"https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/social_networks_oct2023-1024x573.png\" alt=\"\" width=\"730\" height=\"408\" \/>\n\n\u0421\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u0435\u0442 \u043d\u0435\u0431\u043e\u043b\u044c\u0448\u0430\u044f \u0440\u0430\u0437\u043d\u0438\u0446\u0430 \u0432 \u043c\u0435\u0434\u0438\u0430\u043f\u043e\u0442\u0440\u0435\u0431\u043b\u0435\u043d\u0438\u0438 TikTok \u0432 \u0411\u0435\u043b\u0430\u0440\u0443\u0441\u0438 \u043c\u0435\u0436\u0434\u0443 \u043c\u0443\u0436\u0441\u043a\u043e\u0439 \u0438 \u0436\u0435\u043d\u0441\u043a\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0435\u0439: \u0436\u0435\u043d\u0449\u0438\u043d\u044b - 46,3%, \u043c\u0443\u0436\u0447\u0438\u043d\u044b - 50,4%. \u0421\u0442\u043e\u0438\u0442 \u043e\u0442\u043c\u0435\u0442\u0438\u0442\u044c, \u0447\u0442\u043e Instagram \u043f\u043e-\u043f\u0440\u0435\u0436\u043d\u0435\u043c\u0443 \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0441\u0430\u043c\u043e\u0439 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u043e\u0439 \u0441\u0435\u0442\u044c\u044e \u0434\u043b\u044f \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0438\u044f \u043d\u043e\u0432\u043e\u0441\u0442\u0435\u0439 \u0438 \u0434\u0440\u0443\u0433\u043e\u0439 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u0441\u0440\u0435\u0434\u0438 \u0436\u0435\u043d\u0441\u043a\u043e\u0439 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0432 \u0441\u0442\u0440\u0430\u043d\u0435.\n\n\u0420\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f TikTok \u043f\u043e \u0432\u043e\u0437\u0440\u0430\u0441\u0442\u0443 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0435 \u0440\u0430\u0437\u043b\u0438\u0447\u0438\u0435:\n<ul>\n \t<li>18-24 \u0433\u043e\u0434\u0430 - 60%<\/li>\n \t<li>25-34 \u0433\u043e\u0434\u0430 - 57,8%<\/li>\n \t<li>35-44 \u0433\u043e\u0434\u0430 - 42%<\/li>\n \t<li>45-54 \u0433\u043e\u0434\u0430 - 30,7%<\/li>\n \t<li>\u0421\u0442\u0430\u0440\u0448\u0435 54 \u043b\u0435\u0442 - 23,2%<\/li>\n<\/ul>\n\u0422\u0430\u043a\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c, \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u0435\u0442 \u043f\u0440\u044f\u043c\u0430\u044f \u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442\u044c \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f TikTok \u043a\u0430\u043a \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0430 \u043d\u043e\u0432\u043e\u0441\u0442\u0435\u0439 \u0438 \u0434\u0440\u0443\u0433\u043e\u0439 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u043e\u0442 \u0432\u043e\u0437\u0440\u0430\u0441\u0442\u0430.\n\n\u0412\u0430\u0436\u043d\u043e \u043f\u0440\u043e\u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0434\u043e\u0432\u0435\u0440\u0438\u0435 \u043a \u043d\u043e\u0432\u043e\u0441\u0442\u043d\u044b\u043c \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0430\u043c:\n\n<img class=\"alignnone size-large wp-image-1100\" src=\"https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_Trust-1024x559.png\" alt=\"\" width=\"730\" height=\"399\" \/>\n\n\u041a\u0430\u043a \u0432\u0438\u0434\u043d\u043e \u0438\u0437 \u0433\u0440\u0430\u0444\u0438\u043a\u0430, \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 TikTok \u0432 \u0411\u0435\u043b\u0430\u0440\u0443\u0441\u0438 \u0431\u043e\u043b\u044c\u0448\u0435 \u0434\u043e\u0432\u0435\u0440\u044f\u044e\u0442 YouTube \u0438 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u043c \u0441\u0435\u0442\u044f\u043c, \u0447\u0435\u043c \u0432\u0441\u0435 \u0431\u0435\u043b\u043e\u0440\u0443\u0441\u0441\u043a\u0438\u0435 \u0440\u0435\u0441\u043f\u043e\u043d\u0434\u0435\u043d\u0442\u044b \u0432 \u0441\u0442\u0440\u0430\u043d\u0435. \u041f\u0440\u0438\u043c\u0435\u0447\u0430\u0442\u0435\u043b\u044c\u043d\u043e, \u0447\u0442\u043e 26% \u0438\u043b\u0438 \u043a\u0430\u0436\u0434\u044b\u0439 \u0447\u0435\u0442\u0432\u0435\u0440\u0442\u044b\u0439 \u0432 \u043d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0439 \u0432\u044b\u0431\u043e\u0440\u043a\u0435 \u043d\u0435 \u0434\u043e\u0432\u0435\u0440\u044f\u044e\u0442 \u043d\u0438\u043a\u0430\u043a\u0438\u043c \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0430\u043c \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u0438\u043b\u0438 \u0437\u0430\u0442\u0440\u0443\u0434\u043d\u044f\u044e\u0442\u0441\u044f \u043e\u0442\u0432\u0435\u0442\u0438\u0442\u044c.\n\n\u0423\u0447\u0438\u0442\u044b\u0432\u0430\u044f \u0434\u043e\u0432\u0435\u0440\u0438\u0435 \u043a YouTube \u0441\u0440\u0435\u0434\u0438 \u0431\u0435\u043b\u043e\u0440\u0443\u0441\u0441\u043a\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 TikTok, \u0432\u0430\u0436\u043d\u043e \u0441\u0440\u0430\u0432\u043d\u0438\u0442\u044c, \u043a\u0430\u043a\u043e\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u0435\u043d \u043d\u0430 \u0432\u0438\u0434\u0435\u043e\u0445\u043e\u0441\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0439 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0435 \u0441\u0440\u0435\u0434\u0438 \u0432\u0441\u0435\u0445 \u0431\u0435\u043b\u043e\u0440\u0443\u0441\u0441\u043a\u0438\u0445 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439:\n\n<img class=\"alignnone size-large wp-image-1106\" src=\"https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_YouTube-1024x601.png\" alt=\"\" width=\"730\" height=\"428\" \/>\n\n\u041f\u0440\u043e\u0441\u0442\u043e\u0439 \u0430\u043d\u0430\u043b\u0438\u0437 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442, \u0447\u0442\u043e \u0431\u0435\u043b\u043e\u0440\u0443\u0441\u0441\u043a\u0438\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 TikTok \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0438\u0442\u0430\u044e\u0442 \u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u0444\u0438\u043b\u044c\u043c\u044b, \u0441\u0435\u0440\u0438\u0430\u043b\u044b, \u043a\u043e\u043c\u0435\u0434\u0438\u0438, \u043c\u0443\u0437\u044b\u043a\u0443 \u0438 \u0442\u043e\u043a-\u0448\u043e\u0443, \u0432 \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u0438 \u0441\u043e \u0432\u0441\u0435\u043c\u0438 \u0440\u0435\u0441\u043f\u043e\u043d\u0434\u0435\u043d\u0442\u0430\u043c\u0438 \u0432 \u0441\u0442\u0440\u0430\u043d\u0435.\n\n\u0422\u0430\u043a\u0436\u0435 \u0432\u043e\u0437\u044c\u043c\u0435\u043c \u0438\u0437 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f \u043c\u0435\u0434\u0438\u0430\u043f\u043e\u0442\u0440\u0435\u0431\u043b\u0435\u043d\u0438\u044f \u043e\u0442\u0432\u0435\u0442\u044b \u043d\u0430 \u0432\u043e\u043f\u0440\u043e\u0441 \"\u0421\u0443\u0434\u044f \u043f\u043e \u0432\u0430\u0448\u0435\u043c\u0443 \u043e\u043f\u044b\u0442\u0443, \u0433\u0434\u0435 \u0447\u0430\u0449\u0435 \u0432\u0441\u0435\u0433\u043e \u043c\u043e\u0436\u043d\u043e \u0441\u0442\u043e\u043b\u043a\u043d\u0443\u0442\u044c\u0441\u044f \u0441 \u0444\u0435\u0439\u043a\u043e\u0432\u044b\u043c\u0438\/\u043b\u043e\u0436\u043d\u044b\u043c\u0438 \u043d\u043e\u0432\u043e\u0441\u0442\u044f\u043c\u0438?\"\n\n<img class=\"alignnone size-large wp-image-1118\" src=\"https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_Disinformation-1024x584.png\" alt=\"\" width=\"730\" height=\"416\" \/>\n\n\u041f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 TikTok \u0447\u0430\u0449\u0435 \u043e\u0436\u0438\u0434\u0430\u044e\u0442 \u0432\u0441\u0442\u0440\u0435\u0442\u0438\u0442\u044c \u0444\u0435\u0439\u043a\u0438\/\u043b\u043e\u0436\u043d\u044b\u0435 \u043d\u043e\u0432\u043e\u0441\u0442\u0438 \u0432 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u044f\u0445, \u0447\u0435\u043c \u0432\u0441\u0435 \u0431\u0435\u043b\u043e\u0440\u0443\u0441\u0441\u043a\u0438\u0435 \u0440\u0435\u0441\u043f\u043e\u043d\u0434\u0435\u043d\u0442\u044b \u0432 \u0441\u0442\u0440\u0430\u043d\u0435. \u041d\u0435\u043e\u0436\u0438\u0434\u0430\u043d\u043d\u043e, \u0447\u0442\u043e \u043e\u043d\u0438 \u043d\u0435 \u043e\u0436\u0438\u0434\u0430\u044e\u0442 \u0432\u0441\u0442\u0440\u0435\u0442\u0438\u0442\u044c \u0444\u0435\u0439\u043a\u0438 \u043d\u0430 \u0442\u0435\u043b\u0435\u0432\u0438\u0434\u0435\u043d\u0438\u0438 \u0438 \u0432 \u043f\u0435\u0447\u0430\u0442\u043d\u043e\u0439 \u043f\u0440\u0435\u0441\u0441\u0435.\n\n<strong>\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0445\u044d\u0448\u0442\u0435\u0433\u0430 #\u0411\u0435\u043b\u0430\u0440\u0443\u0441\u044c<\/strong>\n\n\u0412\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u0435 \u0440\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u0432\u0441\u0435\u0445 \u043a\u0430\u043d\u0430\u043b\u043e\u0432 \u043f\u043e \u0447\u0438\u0441\u043b\u0443 \u0432\u0438\u0434\u0435\u043e \u0441 \u0445\u044d\u0448\u0442\u0435\u0433\u043e\u043c \u0438 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0443 \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u043e\u0432:\n<img class=\"alignnone wp-image-1112\" src=\"https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_HashTag_Daily-1024x424.png\" alt=\"\" width=\"839\" height=\"347\" \/>\n\u0411\u043e\u043b\u044c\u0448\u0435 \u0432\u0441\u0435\u0433\u043e \u0432\u0438\u0434\u0435\u043e \u0441 <strong>#\u0431\u0435\u043b\u0430\u0440\u0443\u0441\u044c<\/strong> \u0431\u044b\u043b\u043e \u0440\u0430\u0437\u043c\u0435\u0449\u0435\u043d\u043e 9 \u043c\u0430\u044f - 674 \u043f\u043e\u0441\u0442\u0430, \u0430 \u0441\u0430\u043c\u043e\u0435 \u0431\u043e\u043b\u044c\u0448\u043e\u0435 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u043e\u0432 \u0431\u044b\u043b\u043e 2 \u043c\u0430\u0440\u0442\u0430 2024 \u0433\u043e\u0434\u0430 - \u0431\u043e\u043b\u0435\u0435 38 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043e\u0432.\n\n\u0412 \u043f\u0435\u0440\u0438\u043e\u0434 \u0441 1 \u043c\u0430\u0440\u0442\u0430 \u043f\u043e 14 \u0438\u044e\u043d\u044f 2024 \u0433\u043e\u0434\u0430 \u0445\u044d\u0448\u0442\u0435\u0433 <strong>#\u0431\u0435\u043b\u0430\u0440\u0443\u0441\u044c<\/strong> \u0431\u044b\u043b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d 45 140 \u0440\u0430\u0437.\n\u0411\u044b\u043b\u043e \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043e 100 \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0441\u043e\u0431\u0440\u0430\u043b\u0438 60,7% \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u043e\u0432 \u0438\u0437 \u043e\u0431\u0449\u0435\u0433\u043e \u0447\u0438\u0441\u043b\u0430 \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u043e\u0432 \u0432 1 602 094 253:\n<ul>\n \t<li>\u0414\u0435\u0437\u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0435 \u043a\u0430\u043d\u0430\u043b\u044b - 6. \u041a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u043e\u0432 - 61 970 725;<\/li>\n \t<li>\u0411\u0435\u043b\u043e\u0440\u0443\u0441\u0441\u043a\u0438\u0435 \u043c\u0435\u0434\u0438\u0430 \u0441 \u0433\u043e\u0441\u0443\u0434\u0430\u0440\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0439 \u0444\u043e\u0440\u043c\u043e\u0439 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0438 \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u044b, \u0440\u0430\u0441\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u044f\u044e\u0449\u0438\u0435 \u043f\u0440\u043e\u0432\u043b\u0430\u0441\u0442\u043d\u0443\u044e \u043f\u043e\u0432\u0435\u0441\u0442\u043a\u0443 - 22. \u041a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u043e\u0432 - 223 859 649;<\/li>\n \t<li>\u0410\u043a\u0442\u043e\u0440\u044b \u0441 \u043f\u043e\u0437\u0438\u0442\u0438\u0432\u043d\u043e\u0439 \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e-\u043f\u043e\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u043f\u043e\u0432\u0435\u0441\u0442\u043a\u043e\u0439 - 23. \u041a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u043e\u0432 - 300 082 641;<\/li>\n \t<li>\u041d\u0435\u0439\u0442\u0440\u0430\u043b\u044c\u043d\u044b\u0435 \u043a\u0430\u043d\u0430\u043b\u044b - 49.<\/li>\n<\/ul>\n\u041f\u044f\u0442\u044c\u0434\u0435\u0441\u044f\u0442 TikTok-\u0430\u043a\u043a\u0430\u0443\u043d\u0442\u043e\u0432, \u043e\u0442\u0441\u043e\u0440\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u043f\u043e \u0447\u0438\u0441\u043b\u0443 \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u043e\u0432 \u0432\u0438\u0434\u0435\u043e \u0441 \u0445\u044d\u0448\u0442\u0435\u0433\u043e\u043c <strong>#\u0431\u0435\u043b\u0430\u0440\u0443\u0441\u044c<\/strong> \u0437\u0430 \u043f\u0435\u0440\u0438\u043e\u0434 \u0441 1 \u043c\u0430\u0440\u0442\u0430 \u043f\u043e 14 \u0438\u044e\u043d\u044f 2024 \u0433\u043e\u0434\u0430:\n\n<img class=\"alignnone size-full wp-image-1125\" src=\"https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_50.png\" alt=\"\" width=\"487\" height=\"850\" \/>\n\n\u041f\u043e \u0447\u0438\u0441\u043b\u0443 \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u043e\u0432 \u0432\u0438\u0434\u0435\u043e \u0441 \u0445\u044d\u0448\u0442\u0435\u0433\u043e\u043c <strong>#\u0431\u0435\u043b\u0430\u0440\u0443\u0441\u044c<\/strong> \u0441\u0440\u0435\u0434\u0438 \u043f\u0435\u0440\u0432\u044b\u0445 \u0441\u0442\u0430 \u043a\u0430\u043d\u0430\u043b\u043e\u0432 \u0441\u043b\u043e\u0436\u0438\u043b\u0441\u044f \u043f\u0430\u0440\u0438\u0442\u0435\u0442 \u043c\u0435\u0436\u0434\u0443 \u0430\u043a\u0442\u043e\u0440\u0430\u043c\u0438 \u0441 \u043f\u043e\u0437\u0438\u0442\u0438\u0432\u043d\u043e\u0439 \u043f\u043e\u0432\u0435\u0441\u0442\u043a\u043e\u0439 \u0438 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\u043e\u0431\u0440\u0430\u0437\u043e\u0432\u044b\u0432\u0430\u043b \u0431\u0435\u043b\u043e\u0440\u0443\u0441\u0441\u043a\u0443\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e TikTok.","_ru_post_name":"analysis_using_belarus_hashtag_on_tiktok","_ru_post_excerpt":"","_ru_post_title":"\u0410\u043d\u0430\u043b\u0438\u0437 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u0445\u044d\u0448\u0442\u0435\u0433\u0430 #\u0431\u0435\u043b\u0430\u0440\u0443\u0441\u044c \u0432 TikTok","_eng_post_content":"The hashtag <strong>#\u0431\u0435\u043b\u0430\u0440\u0443\u0441\u044c<\/strong> on TikTok is one of the most frequently used. This is confirmed by the growing number of videos using it. The research aimed to determine how much disinformation can be found with this hashtag.\n\nWhich toxic channels use it, what content has the most views, and how many channels use it?\n\n<hr \/>\n\nThe publication is based on a dataset collected from March 1 to June 14, 2024. The dataset included over 45,000 posts. The number of accounts in the closed listing that used this hashtag was 3,923.\n\n<strong>General Information on the Use of the Studied Hashtag<\/strong>\n\nGrowth in the number of posts using the hashtag and views over the past 90 days:\n\n<img class=\"alignnone wp-image-1089\" src=\"https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_Belarus_Hashtag_Overview.png\" alt=\"\" width=\"491\" height=\"359\" \/>\n\nEstimated number of views from different countries:\n\n<img class=\"alignnone size-full wp-image-1091\" src=\"https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_Belarus_Hashtag_Country.png\" alt=\"\" width=\"510\" height=\"385\" \/>\n\nVideos that gathered the most views during this period:\n\n<img class=\"alignnone size-large wp-image-1093\" src=\"https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_Belarus_Hashtag_MostViewed-1024x785.png\" alt=\"\" width=\"730\" height=\"560\" \/>\n\nAs we can see, the videos with the most views are primarily entertainment content.\n\n<strong>TikTok Media Consumption in Belarus<\/strong>\nBased on the media consumption study of the Belarusian internet audience conducted in September-October 2023 by the Digital Skills Coalition and the Belarusian National Platform, TikTok is the most popular social network among the Belarusian internet audience in the country:\n\n<img class=\"alignnone size-large wp-image-1085\" src=\"https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/social_networks_oct2023-1024x573.png\" alt=\"\" width=\"730\" height=\"408\" \/>\n\nThere is a slight difference in TikTok media consumption in Belarus between male and female audiences: women - 46.3%, men - 50.4%. It is also worth noting that Instagram remains the most popular network for obtaining news and other information among the female internet audience in the country.\n\nTikTok usage distribution by age shows a significant difference:\n<ul>\n \t<li>18-24 years old - 60%<\/li>\n \t<li>25-34 years old - 57.8%<\/li>\n \t<li>35-44 years old - 42%<\/li>\n \t<li>45-54 years old - 30.7%<\/li>\n \t<li>Over 54 years old - 23.2%<\/li>\n<\/ul>\nThus, there is a clear correlation between the use of TikTok as a source of news and other information and age.\n\nIt is important to analyze trust in news sources:\n\n<img class=\"alignnone size-large wp-image-1100\" src=\"https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_Trust-1024x559.png\" alt=\"\" width=\"730\" height=\"399\" \/>\n\nAs seen from the graph, TikTok users have the most trust in YouTube and social networks, compared to all Belarusian respondents in the country. It is noteworthy that 26% of the national sample do not trust any sources of information or find it difficult to answer.\n\nGiven the trust in YouTube among the Belarusian TikTok audience, it is important to compare what content is most popular on the video hosting platform among all Belarusian internet users:\n\n<img class=\"alignnone size-large wp-image-1106\" src=\"https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_YouTube-1024x601.png\" alt=\"\" width=\"730\" height=\"428\" \/>\n\nA simple analysis shows that Belarusian TikTok users prefer to watch movies, series, comedies, music, and talk shows compared to all respondents in the country.\n\nAdditionally, let's take from the media consumption study the answers to the question \"Based on your experience, where do you most often encounter fake\/false news?\"\n\n<img class=\"alignnone size-large wp-image-1118\" src=\"https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_Disinformation-1024x584.png\" alt=\"\" width=\"730\" height=\"416\" \/>\n\nIt is clear that TikTok users are more likely to expect encountering fake\/false news on social networks than all Belarusian respondents in the country. Surprisingly, they do not expect to encounter fakes on television and in the print press.\n\n<strong>Use of Hashtag #\u0411\u0435\u043b\u0430\u0440\u0443\u0441\u044c<\/strong>\n\nDaily distribution of all channels by the number of videos with the hashtag and the number of views:\n<img class=\"alignnone wp-image-1112\" src=\"https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_HashTag_Daily-1024x424.png\" alt=\"\" width=\"839\" height=\"347\" \/>\nThe most videos with <strong>#\u0431\u0435\u043b\u0430\u0440\u0443\u0441\u044c<\/strong> were posted on May 9 - 674 posts, and the highest number of views was on March 2, 2024, with over 38 million.\n\nFrom March 1 to June 14, 2024, the hashtag <strong>#\u0431\u0435\u043b\u0430\u0440\u0443\u0441\u044c<\/strong> was used 45,140 times.\nA total of 100 accounts that gathered 60.7% of the total views of 1,602,094,253 were categorized:\n<ul>\n \t<li>Disinformation channels - 6. Number of views - 61,970,725;<\/li>\n \t<li>Belarusian state media and accounts spreading pro-government agenda - 22. Number of views - 223,859,649;<\/li>\n \t<li>Actors with a positive socio-political agenda - 23. Number of views - 300,082,641;<\/li>\n \t<li>Neutral channels - 49.<\/li>\n<\/ul>\nFifty TikTok accounts sorted by the number of views of videos with the hashtag <strong>#\u0431\u0435\u043b\u0430\u0440\u0443\u0441\u044c<\/strong> from March 1 to June 14, 2024:\n\n<img class=\"alignnone size-full wp-image-1125\" src=\"https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/TikTok_50.png\" alt=\"\" width=\"487\" height=\"850\" \/>\n\nThe number of views of videos with the hashtag <strong>#\u0431\u0435\u043b\u0430\u0440\u0443\u0441\u044c<\/strong> among the top 100 channels shows a parity between actors with a positive agenda and disinformation\/pro-government ones.\n\n<img class=\"alignnone wp-image-1114\" src=\"https:\/\/factcheck.lt\/wp-content\/uploads\/2024\/06\/first_news_.png\" alt=\"\" width=\"193\" height=\"82\" \/>\n\nThe channel with the most views during the study period: @first_news_ with 53,775,901 views from 475 posts. The channel has only 44% of its 155 thousand followers from Belarus.\n\nInterestingly, of the 45,140 posts with the hashtag <strong>#\u0431\u0435\u043b\u0430\u0440\u0443\u0441\u044c<\/strong>, 5,089 posts also had the hashtag <strong>#\u043b\u0443\u043a\u0430\u0448\u0435\u043d\u043a\u043e<\/strong>.\n\n<strong>Conclusions:<\/strong>\n\nThe amount of disinformation in TikTok is substantial, impacting the information landscape for the Belarusian internet audience. Since TikTok's audience in Belarus is relatively young, misleading and false information poses a significant threat to the country's information security.\n\nData from social media monitoring platforms are confirmed by quantitative research on media trust and where Belarusian internet users encounter fake\/false news.\n\nBelarusian state media are increasingly present on TikTok, with the ability to produce videos freely within the country and cover all public events. Pro-government content creators have fixed salaries and a regular work schedule with social benefits.\n\nBased on media consumption data, it is possible to predict which content might be effective for actors with a positive agenda.\n\nTo combat disinformation, there needs to be more content that debunks false information and educates the Belarusian TikTok audience.","_eng_post_name":"analysis_using_belarus_hashtag_on_tiktok","_eng_post_excerpt":"","_eng_post_title":"Analysis of the Use of Hashtag #\u0431\u0435\u043b\u0430\u0440\u0443\u0441\u044c on TikTok","_bel_post_content":"","_bel_post_name":"","_bel_post_excerpt":"","_bel_post_title":"","_lt_post_content":"","_lt_post_name":"","_lt_post_excerpt":"","_lt_post_title":"","edit_language":"eng","footnotes":""},"categories":[3,1],"tags":[],"_links":{"self":[{"href":"https:\/\/factcheck.lt\/eng\/wp-json\/wp\/v2\/posts\/1080"}],"collection":[{"href":"https:\/\/factcheck.lt\/eng\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/factcheck.lt\/eng\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/factcheck.lt\/eng\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/factcheck.lt\/eng\/wp-json\/wp\/v2\/comments?post=1080"}],"version-history":[{"count":0,"href":"https:\/\/factcheck.lt\/eng\/wp-json\/wp\/v2\/posts\/1080\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/factcheck.lt\/eng\/wp-json\/wp\/v2\/media\/1081"}],"wp:attachment":[{"href":"https:\/\/factcheck.lt\/eng\/wp-json\/wp\/v2\/media?parent=1080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/factcheck.lt\/eng\/wp-json\/wp\/v2\/categories?post=1080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/factcheck.lt\/eng\/wp-json\/wp\/v2\/tags?post=1080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}