TikTok Reach

What TikTok shows

The layer on the map

January–June: 133 state and pro-regime accounts posted 51,872 videos and drew 1.35 billion views. The biggest named account, @ont.life, alone drew 179 million.

A few accounts carry the reach

January–August: the top 20 accounts collect 69% of the views; 33 of 135 accounts make up 80%.

Regional state outlets supply the volume

56 regional state accounts posted 58% of all videos on the map; all state outlets and bodies together drew 739 million views.

Much of the reach sits in accounts under review

20 accounts whose class is under review drew 25% of the views on the map. They are shown, but not named, until a person has checked them.

For comparison

In the same collection, 77 independent and opposition accounts drew 1.63 billion views in January–June; the largest named one, @realnaia_belarus, drew 269 million. Their audience is not only in Belarus; the comparison shows presence, not influence.

Case: reach that was bought

“Chernye Rusy” (the group named itself): 94 videos, 1.6 million views. 5 promoted videos give 87% of the views; the other videos have a median of 674. 37 of 94 went out at exactly :00 seconds, on a schedule.

Views are counted once, at the last collection: a video from October had less time to collect them than one from January, so views compare only inside one window. Accounts not yet checked by a person appear by class, never by name.

state outletministry or agency named propagandistpro-regime non-state accountpro-Kremlin account class under review, not namedindependent and opposition, for comparison

Who gets watched on TikTok

How concentrated the reach is

Case: “Chernye Rusy”